This laser-sharp focus on providing a great user experience is something that Facebook’s management does not get enough credit for, but as a user I surely appreciate.This same thought process will likely apply to Facebook’s dating features.Our success was a result of pioneering countless online dating innovations.Many of these features are commonplace in today’s dating apps including: 1-click sign-up and profile creation using Facebook Connect, swiping, showing mutual interests, showing mutual friends (and friends of friends), the wingman concept, the ‘Hottie’ feature, and many more.When more detailed search criteria like height, body type, and ethnicity get applied, that number is further reduced to just a few results.
I’m the founder of Snap Interactive, which created the first successful Facebook dating app in 2007 called Are You Interested?
This is especially true for attractive women who get bombarded with countless messages (which are often inappropriate) from unsuitable partners with no accountability for the bad actors.
This lack of accountability leads to inauthentic profiles and low quality users, leaving most singles frustrated as they endure low quality matches and countless bad dates. Facebook has always prioritized delivering a great user experience, even ahead of generating short-term profits. By not cluttering the site with ads or a pay model, an inconceivable 1.45 billion users flock back to Facebook several times daily.
After launching dozens of dating sites over the years, I’ve learned that the only thing that matters to users (whether they realize it or not) is if there are enough people on the dating app who meet their search criteria.
This is called the ‘network effect,’ which means that a product becomes more valuable when more people use it.
This is why most swiping apps only offer the most basic of search functionality. With over 200 million singles and a plethora of data for each of them (more than100 data points per user), Facebook is uniquely positioned to successfully offer this ‘Holy Grail’ advanced search functionality users have been craving.