There was no Internet to speak of, so if you were a Florida Gators alum living in Salt Lake City, and you wanted to hear interviews with coaches and the latest recruiting news, you could call the Eventually ATS was running hotlines for 65 Division I college football teams, 20 NFL teams, and a handful of MLB and NBA teams.
The numbers were run by local sports reporters who supplemented their income by contributing to the lines. People looking for a date would call a 900 number, listen to a voice recording of someone whose description they read in the newspaper, and then leave them a message.
Larry the Lobster was just a blip on what would soon become a billion-dollar industry.
You can be whoever you want to be on the Night Exchange.
“When they came to renew, they would complain, and then they would say yes.
I knew there had to be some money in this.” there were only 44 numbers with the 900 prefix available while AT&T beta-tested the technology.
From midnight to 6am, when it aired low-grade reruns, the station would sell cheap spots to the producers of adult-themed 900 numbers.
“We would raise their rates every quarter,” says Bentz.
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