Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
It's about having fun and enjoying new experiences, and there is no one way to do anything. Finding the perfect match is easy when you have an idea of what you are looking for.
Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.