In the bottom part of the map there are several dating apps – from Scruff to Elite Singles to Ashley Madison – that apparently do not connect to any social media platform at all.
Instead, these dating apps seem to be quite isolated in the app ecology.
The systems by which data is collected, analysed, sold, traded and reused might be more complicated than you think.
Personal data is the goose that lays the golden egg in our modern economy.
After the allegations, OKCupid said they ceased to do it.
Now think about Grindr, a majority gay men dating app with 3.3 million users, that also includes trans, bisexual and queer people.
In addition, if the connection is insecure, we can also capture which data points are being shared.
To the left side of the map, there is a small cluster of Chinese dating apps, including Momo, that only connects to two Chinese social media platforms.
Seeing that Facebook, Instagram, Twitter, and other common platforms are not used in China, it makes sense that the Chinese dating app exists in an isolated ecology when it comes to social media connections.
This includes: all chat conversations (time of day, length, and with whom), as well as information that is mandatory or that we decide to provide to enrich our profile, such as sexual preference, the age range we like to match with as well as the ethnic origin, educational level, political views, music and food tastes, pictures, videos and user location (or various locations).
Tinder also knows which kind of people are interested in you.
According to Dehaye, the data collected by the app and shared with third parties is used for profiling and can affect your life when asking for a loan, applying for a job, a scholarship, or medical insurance.