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Demand for online dating services is on the rise, specially niche dating networks, and a new wave of mobile applications will bring online dating to even more people.
[email protected] published this interesting infographic about the science & art of finding love online, and tries to answer the question: does online dating really make it easier to meet that one-and-only soulmate?
The first group of single students demonstrated a prevailing desire for a kind, considerate, and honest partner with a keen sense of humor.
Dating agency members (second group) completed similar questionnaires examining partner preferences.
Analysis suggests that participants attended to small cues online, mediated the tension between impression management pressures and the desire to present an authentic sense of self through tactics such as creating a profile that reflected their "ideal self," and attempted to establish the veracity of their identity claims.
Researchers at the Cornell and Michigan universities present this study about lying in online dating profiles.
This is an in-depth industry market research presented in a logical and consistent format by Ibis World.