For example, Diana Ross had 5 or 6 singles out, and at the time none of them were hits. Rather than blaming her, we focused on improving our marketing and advertising, because we believed in Diana Ross and the Supremes; we believed in Diana! We had to work our tails off to ensure that they were well received and it did get much easier once radio stations knew that whatever they got from Motown was going to be of a certain quality.They knew that our songs would fit their format, and that their phones would be ringing off the hooks because of our music; thereby increasing their ratings, which would further ensure higher advertising rates.I moderated a panel discussion but not just any panel.On the contrary for this was the all-star panel if there ever was one. Well the panelists were the all-stars, I simply moderated.
Fortunately for me I did not need to resort to begging Gordy for an interview; he was more than willing to participate.
My father's philosophy was that if the artist doesn’t hit, it isn't the artists fault, but rather the company's.
We took responsibility for every failure, and never ever blamed it on the artist.
Held at Harvard University it was all about Transforming Artists And Entrepreneurs Into Artrepreneurs and was unlike any event I had ever been to.
The passion, energy and excitement was infectious and overwhelming.
And being Berry Gordy's son means I can always get a meeting!